For roofers: every storm call answered, even from the roof.
Altitude builds roofing companies a website, an AI front desk that answers calls, texts and chat in English and Spanish, and a Themis workspace that follows every inspection and quote. When a storm comes through and every homeowner calls at once, each one gets an answer.
Weather decides when your phone rings.
Replacement work runs through the warm months, but the calls come in waves: after hail, after a windstorm, after the first heavy rain finds a weak spot, after snow melts into an ice dam. A whole neighborhood calls in the same two days.
That's exactly when you're on a roof in a harness, in the middle of a tear-off, or climbing up to look at the last call's damage. One person can't answer twenty calls in an afternoon, and a homeowner with water on the ceiling won't wait for a callback.
What missed calls cost you.
Four numbers from a typical week for roofers, already filled in as starting points. Change them to yours; the answer is the work that rang and went somewhere else.
In dollars, from $50 to $100,000. For real estate, your side of one commission.
Starting points for roofing. Put in your own numbers; the estimate is only as good as they are.
Leaking every month, by your numbers
a month
About $312,000 a year.
About $26,000 a month leaking, about $312,000 a year.
- 16 calls a month go unanswered or come in after hours
- 3 of them would have become jobs at your close rate
Set that against a monthly plan. The plan is quoted in writing after a free walkthrough, and the front desk answers the calls this counts.
An estimate from the numbers you entered, not a measurement of your business and not a promise of results. Every missed call is counted as an ordinary inquiry at your close rate; some would have been spam or a wrong number.
What the front desk asks a homeowner with a roof problem.
We set it up with the roofs you work on, your area and how you handle insurance work. It separates the active leak from the quote request and hands the urgent ones to you right away.
It asks
- 01The property address
- 02A leak or repair, or a full replacement
- 03Whether water is coming in right now, which goes straight to you
- 04The roof type if they know it: asphalt shingle, metal, tile or flat
- 05Roughly how old the roof is
- 06Whether there's an insurance claim, and if an adjuster has been out
- 07A time for you to inspect
Hail hit our street yesterday and the neighbors are all getting new roofs. Can someone come look at ours? We haven't called insurance yet.
Caller
Sorry about the storm. What's the address? I can book an inspection so the owner can see the damage before you talk to your insurance. Is there any water coming inside?
Front desk
Inspection booked. Address, no active leak, claim not filed, in Themis.
An example of how a call can go. Not a real customer.
What a roofer's website needs.
A homeowner after a storm is looking for someone local, insured and straight about the process.
Storm and insurance work, explained honestly
What happens from inspection to claim to the new roof, in plain words, with no promise about what insurance will pay.
Your work, by roof type
Photos of real roofs you installed or repaired, shingle, metal or whatever you do, so the homeowner sees their kind of house.
License and insurance, up front
Your license where your area requires one and your insurance, shown on the page. After a storm, homeowners check.
An inspection request
Address, leak or replacement, and insurance status, so the request arrives sorted.
The area you serve
The towns and counties you actually work, so out-of-area storm calls don't waste anyone's afternoon.
How Themis follows an inspection to a signed job.
Roofing leads have long middles: inspection, claim, adjuster, decision. That's where they get lost.
Every storm lead in one list
After a storm, every call, text and form lands in one Themis inbox, sorted by who's waiting longest, so nobody falls through.
Quotes waiting on insurance
A quote that's waiting on an adjuster gets a follow-up task, so you call when the decision comes in, not a month later.
A check before winter
Past customers and last year's "not yet" leads get a reminder before the cold season to have the roof and gutters looked at.
Reviews when the dumpster leaves
When the job is finished, the review request goes out from Themis while the neighbors are still noticing the new roof.
Questions people ask here.
Can the front desk handle a flood of calls after a hailstorm?
Yes. It answers every call, text and chat at the same time, books inspections and files each one in Themis, so a storm day doesn't mean a voicemail box full of homeowners.
What does it do when a caller has water coming through the ceiling?
It treats it as urgent and hands the caller to you or whoever is on call right away, with the address and what they told it, instead of booking a normal inspection.
Will it tell homeowners whether insurance will cover the roof?
No. It asks whether there's a claim and books the inspection; what the damage is and what to tell the insurer comes from you.