For plumbers: the emergency at 2 a.m. gets an answer.
Altitude builds plumbing businesses a website, an AI front desk that answers calls, texts and chat in English and Spanish at any hour, and a Themis workspace for estimates and follow-up. Emergencies go to whoever is on call; everything else is booked and written down.
Plumbing doesn't have a season. It has emergencies.
Your phone rings all year, and it rings hardest when it's least convenient: the first hard freeze, when pipes burst; the coldest weeks, when old water heaters give out; the holidays, when every kitchen drain in town gets tested.
Meanwhile you're on your back under a sink, in a crawlspace with no signal, or holding a joint together with both hands. Someone with water on the floor calls the next plumber on the list if nobody answers, and they call right away.
The other half of the work, the remodel quote or the repipe, is a different caller entirely: not in a hurry, but comparing three plumbers. Both deserve an answer.
What missed calls cost you.
Four numbers from a typical week for plumbers, already filled in as starting points. Change them to yours; the answer is the work that rang and went somewhere else.
In dollars, from $50 to $100,000. For real estate, your side of one commission.
Starting points for plumbing. Put in your own numbers; the estimate is only as good as they are.
Leaking every month, by your numbers
a month
About $94,770 a year.
About $7,898 a month leaking, about $94,770 a year.
- 39 calls a month go unanswered or come in after hours
- 18 of them would have become jobs at your close rate
Set that against a monthly plan. The plan is quoted in writing after a free walkthrough, and the front desk answers the calls this counts.
An estimate from the numbers you entered, not a measurement of your business and not a promise of results. Every missed call is counted as an ordinary inquiry at your close rate; some would have been spam or a wrong number.
What the front desk asks a plumbing caller.
We set it up with your services, your area, your hours and your after-hours rules. It decides with your rules what's an emergency, and it gets the details you'd want before you walk in.
It asks
- 01Is water leaking right now, or is there no water or no heat? That goes to whoever is on call
- 02What's happening: a leak, a clog, no hot water, a sewer smell, a running toilet
- 03The address, and whether they own the home or rent it
- 04For a water heater: gas or electric, tank or tankless, and roughly how old
- 05How to get in, and a good time for you to come
- 06What you've told it to say while they wait, such as where to find the main shutoff
There's water spraying out of a pipe in our basement. I don't know where to turn it off.
Caller
I'm getting the plumber on call for you now. While I do, the main shutoff is usually where the water line comes into the house, often in the basement near the front wall. What's your address?
Front desk
Emergency passed to the on-call plumber with the address. Logged in Themis.
An example of how a call can go. Not a real customer.
What a plumber's website needs.
Half your visitors have a problem right now; the other half are planning. The site serves both on the first screen.
The emergency number first
A phone number big enough to tap with wet hands, and your after-hours policy in a sentence.
Your services by problem
Water heaters, leaks, drains, sewer lines, repipes and fixtures, each in the words a homeowner uses.
License number and insurance
Your plumbing license where your area requires one, and your insurance, shown on every page.
Where you go
The towns you serve, so someone searching at midnight knows you can come to them.
What to expect
How a visit works and how you quote, written plainly, without listing prices you'd have to change next month.
How Themis turns one emergency into a customer.
The burst pipe pays once. The customer who remembers you pays for years.
Water heater reminders
Themis keeps the install date and reminds the customer when the tank is due for service or a look before it fails.
Big quotes get followed up
Repipes, remodels and water heater replacements go out from Themis, with a follow-up on your list until they answer.
Landlords and property managers
A property manager who calls once goes in as a client with every address, so the next unit comes to you.
Reviews the morning after
When the emergency is fixed, the review request goes out from Themis while the relief is fresh.
Questions people ask here.
How does the front desk know what counts as a plumbing emergency?
You tell it. We set it up with your rules, such as active leaks, no water or sewage backing up, and anything that matches goes to whoever is on call right away.
Can it send after-hours calls to the plumber on call?
Yes. It hands the caller to the person you name for nights and weekends, with the address and what they said, and files the call in Themis for the morning.
Will it remind customers when their water heater needs service?
Yes. Themis keeps the install date with the customer and sends the reminder you set, so the service call comes to you.