The Real Estate Collective
The Real Estate Collective is a family brokerage in Summit County, Colorado, selling in Breckenridge, Frisco, Silverthorne, Dillon and Keystone since the 1990s. We built its full brokerage website, connected it to the MLS, and routed every inquiry into Themis for the whole team.
- Business
- Real estate brokerage
- Where
- Summit County, Colorado
- Live site
- trecsummit.com ↗
The result
More leads, and every one of them belongs to the brokerage instead of a portal.
As reported by the owner.
Why they needed it
A brokerage's leads were leaking to portals.
Buyers start on the big portals, and the portals send those inquiries to agents who pay for them. A brokerage needs its own site to be the better place to search, and every inquiry on it has to reach an agent fast, or the buyer calls someone else.
What we built
- A full brokerage site: search with filters and a map, listing pages, sold homes, the luxury collection and every agent
- Live MLS data, so the search shows every listing in the market
- Saved homes and saved searches, so buyers come back
- Home valuation, a mortgage calculator, market reports and articles for sellers and buyers
- Every listing inquiry, showing request, valuation and contact form going to the brokerage's Themis inbox with an instant reply and a follow-up task
How it makes The Real Estate Collective more money
The brokerage owns its leads.
A buyer who searches here and asks about a home becomes the brokerage's lead, not a portal's. Nobody is paying per inquiry.
Speed to lead, without anyone watching the inbox.
Themis replies to every inquiry the moment it arrives and puts a follow-up on an agent's list, so no buyer waits until Monday.
Buyers come back on their own.
Saved homes and saved searches bring a buyer back to the brokerage's site each time they look, which keeps the brokerage in the deal until they're ready.
How the owner sees it working
The site remembers where each visitor came from and passes it into Themis with the lead, so the brokerage can see which pages and sources bring buyers and sellers in.